Episodes & Notes

Episode 40: The Words We Use

The words we use matter. The words we use reveal who we really are and what we really think.

We make small talk all the time with friends and strangers. How many times a day do you make small talk with strangers at the convenience store, the supermarket check out or the water cooler at work?

How many times have you asked someone how they were doing, only to hear the response “I’m hanging in there.”

How many times have you said that?

The subtext of the phrase “I’m hanging in there” is that you are being dragged along by circumstance and you are measuring success by your mere survival. That’s what you are really saying.

I was in a workplace some years ago where a coworker gave an interesting response to that question every time it was asked of him. One would ask him how he was doing, and he replied thusly: “I’m living the dream….but nightmares are dreams too.”

The first time I was taken aback by this. Then upon hearing that day in and day out, over and over, my only conclusion was that this person was miserable at work and was just going through the motions.

In those nine short words, you can inadvertently communicate what is really going on whether you mean to or not. Words matter.

Knowing that words matter, and how we use them says a lot about us, there are some trends that we as creators and entrepreneurs need to keep in mind.

For the rest of the text, please visit me on Medium

Until next time, keep building the future; it’s closer than you think.

If you are more interested in learning how to be more persuasive writer or speaker, you can download my guide, The Art of Persuasion, here.

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